A key supplier or business partner has just let you down in a big, big, way. It's put you in an impossible situation with your customers. You are probably going to lose some business as a direct result of this.
You tried speaking to your usual contacts at the supplier but they don't appear to be bothered. Need to speak to someone higher up, you think.
You cannot get hold of the MD on the phone to discuss with him. So your only remaining way of getting a message to him is via email.
Careful. By now there should be warning lights flashing all over. On email, even more than on the phone, it is very easy to alienate the other party. Don't burn your bridges. Resist the temptation to say what you are thinking.
Here's how to write an effective email that has an impact and gets the results you need - without making you look like a loser.
Finally, you should save the email to drafts, and if possible, sleep on it. If that's not possible, just take a quick break and then return to your desk and read through it once more before sending. There is a good chance that you will be able to greatly improve the email if you do this. Make sure the tone is respectful and businesslike.
During this final check through, ensure the subject line is completely relevant and that you have included all the information the recipient will need to hopefully make a decision without even having to look anything else up. Attach supporting documentation if necessary and helpful to the recipient.
You'll get much more respect and you will protect rather than endanger long-term relationships by taking account of these few points.
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