First of all – why is it important to post regularly on LinkedIn?
That’s easy. You have gone to a lot of effort to build a number of connections in your target market. Some may have already done business with you, but you want to get more orders from them. Others have never done business with you but they have accepted your invitation to connect on LinkedIn.
Now, what are you going to do? You can (and should) send them an InMail, but these tend to get a relatively low response rate. The solution? Share a new post on LinkedIn every working day. That way, over time, they will become familiar with your name and face – and will start to associate you with your profession. Then, when they have a requirement that you can help them with – who are they gonna call? Obvious, really, isn’t it!
This is not a fantasy. On any given month, I get between 2 and 5 potential clients approach me to ask for more information about the services we offer. When a potential client approaches you (rather than the other way around) they tend to be already half-sold on your solution.
Converting those enquiries into orders is far easier than trying to convince a ‘cold’ lead to commit to doing business with you. In recent months, I have scaled back the amount of content I share on LinkedIn, as I have been generating more enquiries (and actual business) than I can easily handle. I’m not saying this to boast, but to illustrate to you the potential.
Consulting with a number of clients, though, it has become clear to me that many struggle to come up with inspiration to know what to post on LinkedIn. Faced with the opportunity to share something, they either ‘flunk it’ through fear of what the reaction might be, or procrastinate until the opportunity has passed.
I get it. It’s easy to let the voices in your head overwhelm you. The way to beat them is to rush something out before they have a chance to shut you down! With that in mind, I’ve put together a list of quick wins – easy opportunities to share more content on LinkedIn that you may not have considered before. Let’s dive in!
What About When a Post Goes Wrong?
A lot of clients are terrified that a post might get misunderstood or provoke a negative reaction. If that’s you, consider the following points:
All the best!
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