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Stuck for Inspiration? Six ‘Quick Win’ Posts to Get You Noticed on LinkedIn

By Rick Siderfin

· Get noticed,social media,LinkedIn

First of all – why is it important to post regularly on LinkedIn?

That’s easy. You have gone to a lot of effort to build a number of connections in your target market. Some may have already done business with you, but you want to get more orders from them. Others have never done business with you but they have accepted your invitation to connect on LinkedIn.

Now, what are you going to do? You can (and should) send them an InMail, but these tend to get a relatively low response rate. The solution? Share a new post on LinkedIn every working day. That way, over time, they will become familiar with your name and face – and will start to associate you with your profession. Then, when they have a requirement that you can help them with – who are they gonna call? Obvious, really, isn’t it!

This is not a fantasy. On any given month, I get between 2 and 5 potential clients approach me to ask for more information about the services we offer. When a potential client approaches you (rather than the other way around) they tend to be already half-sold on your solution.

Converting those enquiries into orders is far easier than trying to convince a ‘cold’ lead to commit to doing business with you. In recent months, I have scaled back the amount of content I share on LinkedIn, as I have been generating more enquiries (and actual business) than I can easily handle. I’m not saying this to boast, but to illustrate to you the potential.

Consulting with a number of clients, though, it has become clear to me that many struggle to come up with inspiration to know what to post on LinkedIn. Faced with the opportunity to share something, they either ‘flunk it’ through fear of what the reaction might be, or procrastinate until the opportunity has passed.

I get it. It’s easy to let the voices in your head overwhelm you. The way to beat them is to rush something out before they have a chance to shut you down! With that in mind, I’ve put together a list of quick wins – easy opportunities to share more content on LinkedIn that you may not have considered before. Let’s dive in!

  1. Photos. With the LinkedIn App, it’s incredibly easy to share a quick picture with your connections. This could be a product, a new prototype, a job in progress, a newly-completed project, a close-up detail showing the engineering of something you sell – the possibilities are almost endless. You can also share pictures that aren’t directly related to your profession. Landscape and cityscape photographs always tend to be well-received, try to link it back to work in some way, for example: “snapped this on my way to a project this morning – London is looking busy today!” You can also share videos in this way - LinkedIn now supports native video (meaning that your media file will play within LinkedIn itself when your audience views it, not open on another page.)
  2. Products. Aim to pick a product (or service) from your range every week or so and make a post about it. Tell your connections about the product as you would do if you were demonstrating it – tell them how it solves their problems, and what the USPs are. Accompany with a photo or video if appropriate.
  3. Historical facts. These can generate a lot of interest. For example, if you are selling pencils, Google “earliest known use of a pencil” and share some facts about it. Now you have got people’s attention, you can draw them to your current range of pencils and add a few facts about these!
  4. Tips. Give some advice related to your profession. For example: you are an office furniture specialist, and you notice a mistake that people make over and over when selecting the best office chair for their staff. Share that advice! It will be appreciated by your contacts and will bolster your reputation as an industry professional. Of course, it doesn’t have to be a tip related to your industry. Found a way of getting past the infuriating automated answering service at your bank? Why not share it? Discovered a trick for getting let out at junctions more often? Share it!
  5. Industry News. This is easy. Reading a news article that is closely related to your industry? Why not copy and share the link?
  6. Stories. Usually in the form of plain-text posts (e.g. no pictures or links), stories can get incredible traction on LinkedIn. It takes skill to be able to convey a short story or anecdote in 1,300 characters (the limit for text posts on LinkedIn) but it’s worth the effort. Ideally you will be able to link this to your profession in some way, but if you have a feel-good story or experience to share – LinkedIn is the perfect platform for it. Everyone likes stories!

What About When a Post Goes Wrong?

A lot of clients are terrified that a post might get misunderstood or provoke a negative reaction. If that’s you, consider the following points:

  • You can always delete a post after you have shared it, if you feel you got it badly wrong
  • You can delete individual comments on your posts if you want to. For example, you share a tip that generates lots of positive comments, but a troll comes out from under his bridge for long enough to leave a nasty, stinging rebuke on your post. You can delete that comment if you wish – rather than rising to his bait and replying to him, or getting into an argument.

I hope this information is useful. If you have any questions, don’t hesitate to get in touch.

All the best!

Rick Siderfin - Founder of Vortex Content Marketing

Helping you get noticed online™

Connect with me on LinkedIn

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